My design does not seek followers, it seeks lovers.
Born in Cesena, he graduated in Architecture at the University of Florence. His background lies in parallel worlds such as fashion, public relations, fine arts. An “Enlightened Visionary”, this is how Marie Claire Maison Italia defined him in July 2008. A pure creative, stolen from fashion, who has now found his maximum expression in the world of Design.
Alvin Grassi, voted to audacity and innovation, with an eye to contemporary taste and mood, never misses his poetic glance at the past and at those retro styles that so much influence his work.
His talent is in a way hidden by his authentic and heterogeneous personality. He is proud to be an Italian and particularly from his native Romagna district. After a collaboration with Alberta Ferretti and other fashion designers, he has left the “prêt-a-porter” world to find a new life as a designer in the field of “hotellerie” and private residential.
In just seven years, he has conceived and accomplished five luxury hotels, all creatures of an “enlightened visionary” that show a foolishly contemporary spirit, yet maintaining extraordinary practicality aimed to entertain all the metropolitan visitors.
At the moment he covers the prestigious role of “Art Director” for renowned Italian luxury furniture brands. Thanks to his role in the company, he has the great opportunity to design and realise spaces dedicated to hospitality in its highest and complete form.
An assignment every designer dreams of receiving: complete freedom for what concerns the stylistic choices of interior design, communication, graphics, arts and the opportunity to continuously design new spaces for leisure and hotels.