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B&B ITALIA goes to Shanghai

The new B&B Italia showroom in Shanghai has opened its doors.

The large space of about 700 sqm is located in Xintiadi, a pedestrian area within the French Quarter, famous for shopping and entertainment. The interiors of the new B&B Italia showroom have been designed by Antonio Citterio Patricia Viel and Partners. The single-brand store is on two levels, connected by a scenic circular staircase: on the lower floor the B&B Italia collections are on display, on the upper floor Maxalto’s proposals are on display. The interior is composed of several areas, some characterised by a minimalist style and others entirely decorated. These are not separate rooms, but spaces that naturally flow into each other.

It seems to be on a set where the trends and atmospheres of B&B Italia are on stage. The atmosphere is also made unique by a series of architectural elements of great value, such as wallpapers with black and white graphics, dividing elements in metal mesh, reflective false ceilings and two large glass cases with tropical plants. For this opening B&B Italia has confirmed its partnership with Area Living, the official distributor of the brand in Shanghai.

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