Milan as the world leader of design and the Salone del Mobile as a virtuous system for the city.
A precise and assertive declaration of intent, presented during the press release of the Salone 2018 through its first ever Manifesto. Milan, a document that highlights a few key points of the process. Emotions, sustainable quality, business, projects, systems, young talents, communication, and cultural heritage represent the fundamental principles around which the work of the trade fair revolves, and which presupposes the active collaboration of several companies but also – and above all – public and private institutions which deal with cultural heritage in Milan. The Salone del Mobile is much more than just a furniture exhibition. Few well-known architects took part during the press release, but also the Mayor of Milan, Beppe Sala, and the President of the Fair, Claudio Luti.
Press release of Salone del Mobile 2018 took place in the lecture hall of Bocconi University. Courtesy of Salone del Mobile Milano.
“The success of the Salone del Mobile resides in the indefatigable industrial network that underpins it. It is a manufacturing system driven by the interface between business people from small and large companies on one hand and designers and architects on the other, working together to create and project excellence. We now need to up our game to overcome the global challenge, we need to focus on innovation and sustainable quality, on our talent for creating a system and culture, on our willingness to share information and valorise the new generations”, claimed Claudio Luti. “This is the reason why the Salone also keeps evolving and consolidating its links with Milan. The first Manifesto is a commitment to continue to strive to do better and is an invitation to Milan, the city at the centre of it all, where it all first began, to keep networking and growing together, to keep building on the centripetal and attractive power of the Salone and consolidate the role of Milan as ‘the place to be’ for leading brands, their projects and their human and financial resources”.
The debate was moderated by the journalist Barbara Stefanelli, Deputy director of Corriere della Sera. They intervened Claudio Luti, President of Salone del Mobile and owner of Kartell, architects Fabio Novembre, Stefano Boeri and Piero Lissoni. Photos courtesy of Salone del Mobile Milano.
A proposal for the installation of a Design Museum in Milan has been re-launched, a space that could become the touchstone of the design industry at a global level.
Over 2,000 international exhibitors will be present this year to showcase their projects in the pavilions.
2018 marks the return of the biennial events EuroCucina/FTK (Technology For the Kitchen) and the International Bathroom Exhibition. Finally, a vibrant space named Salone Satellite will be dedicated to young designers.
Save the date! The Salone del Mobile will be back from 17th to 22nd April at Fiera Milano Rho.
Home Italia will be present, see you there!