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When walls communicate emotions

N.O.W. EDIZIONI

… a perfect collection for a modern home décor “outside the box“. Exclusive subjects, art designs to be placed on a single wall or as a large painting behind the sofa.

           (Claudia Rumi)

“4 hands-overwritings” – a collection of 18 wallpapers, a 4-hands design, as the name itself suggests, by Alessandro Mendini and Pietro Gaeta. A new milestone in NOW Edizioni’s creative course to offer the public a wide selection of tailor-made wallpapers, frescoes and a production in small series of decoration elements, created by craftsmen from the best Made in Italy tradition.

“It all started with our friendship – says Alessandro Mendini – through which we share the same empathy and synchrony for colours and decorative effects. I have always been impressed by his velocity of execution and ability to achieve his goals. He recently introduced me to N.O.W. Edizioni, a brand on which he has been working for a few years, and I really appreciate his line of work; its romantic/expressionist approach, with products that express atmospheres rather than defined shapes, are obtained with special techniques and refined materials transformed into solutions made to measure.”

“The idea of transforming such an interesting archive as Mendini’s – Maestro and friend with a great sense of irony and always open minded – has been buzzing in my head for a while, that is why a few months ago I offered him this cooperation and he accepted at once with great enthusiasm, considering the overwriting project very interesting” – declares architect Gaeta.

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